Customer Satisfaction


Lesson 1 Lesson 2 Lesson 3 Lesson 4 Lesson 5 Lesson 6 Lesson 7 Lesson 8 Lesson 9 Lesson 10 End of Unit Test


Lesson Objectives

  • Understand the meaning of Customer Satisfaction
  • Recognise the importance of customer satisfaction in the success of a business


Starter (10 mins)

Make a list of the points YOU think would make an effective customer experience.
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"I've had better customer service when I bought a kettle from Argos"

Sarah, age 22 on the phone to Essex Ford who were unable to fix her 2 week old car or offer her a courtesy car to get home.

Key Terms (5 mins)

Add to your keywords spreadsheet
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Task (25 mins)


Create a mindmap using mindmup to show the key points of customer service, add in positive and negative points for each

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Questions (15 mins)


Detail your OWN experiences -

Write a paragraph explaining when you have had the kind of customer service which makes you want to use a business again.
Write a second paragraph explaining when you have had the kind of customer service which has left you telling others how awful it was.


Plenary (5 mins)

Swap ideas with a partner about how YOU would ensure good customer service in your own business